Impactful Ads

Crafting a winning marketing compaign requires only four things: urgency, uniqueness, usefulness, and ultra specificity. If a writer can combine at least three of these ingredients into an ad–-be it 5 words or 5,000--then that message can run for years.
With long form writing, you need to know everything about your product to create something compelling. This piece for The Motley Fool brought in hundreds of new members and tens of thousands of dollars.
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With short form writing, you often have less than a second to make your mark. That's why no one was expecting one of these The Motley Fool ads I came up with would eventually make over $3 million.
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